Rules of Marketing

Rules of Marketing: Old Vs. New(The following article also addresses public relations -- the opinions in the article apply to both marketing and public relations. Note that many people would assert that public relations is a form of outbound marketing.) Copyright Lisa Chapman What is Marketing? What is PR?You’ve likely heard it before – in the digital world, “The lines have blurred between Marketing and PR.” What does that mean? How have the lines blurred? In order to answer these questions,...

Read More

Basics -- and Misunderstandings -- About Marketing

Copyright Carter McNamara, MBA, PhD What is Marketing?Before you learn more about marketing in the many links later on below topic, you should first understand what marketing is, because the topic is so often misunderstood. Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting appropriate value in return. How Marketing is So MisunderstoodFar too often, organizations try to develop a product to meet...

Read More

Membuat Event Marketing Yang Baik

Dengan begitu massalnya komunikasi yang dilakukan melalui berbagai media massa, para masyarakat sebagai customer dari sebuah produk semakin merasa jenuh dan keterbatasan memorinya semakin membuat sulit mengingat keragaman produk, brand berikut dengan masing-masing pembedanya. Dalam strategi pemasaran sekarang EM dan MPR menjadi menjamur untuk...

Read More

Training Tips For Direct Sales Business

Entering thе direct sales party business аѕ a consultant іѕ a fаntаѕtіс way tο earn extra money, spend time wіth girlfriends, аnd hаνе fun. Hοw dіd уου enter thе home party рlοt business? Perhaps уου wеrе a guest аt a home party аnd fell іn lіkе wіth thе product аnd сhοѕе thаt уου mау possibly sell thе product. Perhaps thе consultant wаѕ inspiring...

Read More

7 Sales Techniques to Differentiate You From the Competition

You have a choice. You can stand out or blend in with your competitive landscape. Differentiation doesn't come naturally, blending in does. We all want to fit in with the crowd, we want to be like everybody else, and we've been that way since we were kids. As a professional sales representative you should focus on what makes you different...

Read More

30 Tips For Creative Sales Prospecting

One of the challenges that sales people are constantly faced with is finding a steady stream of incoming potential contacts to talk with. On the Manta Q&A board, members are always asking questions about new ways to find leads, getting email addresses so that they can perform email blasts, buying the right kinds of names from list brokers, and finding the right “get prospects quick” schemes to try. However, most of time, the problem of finding new prospects lies in our own behavior....

Read More